Things I've designed, and built.

The deep dives. Problem, decisions, the tradeoffs underneath, and what shipped.

Ad Studio — unified canvas, prompt bar visible

Flagship · The Brief AI

End-to-end ownershipProduct PodB2B · AdTech

Ad Studio: a unified creative workspace

AI generation, professional editing and brand governance, all in one canvas. I took it from concept to beta with PM, engineering and QA.

35%↓ reduction in asset-production costs for users at beta.

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Systems · The Brief AI

System ownerPlatform-wideMUI · Storybook

The Brief Design System

The MUI-based system I built for Ad Studio, then scaled into the design language for the whole platform redesign. Three-layer tokens, a full component library, shipped to code in Storybook with engineering.

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Product work I shipped at The Brief, shown lighter than a full case study.

Create Agent — agentic generation flow

Agentic UX

Create Agent

On-brand, fully editable creative from a single prompt. Agentic generation that keeps the user in control.

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AI / UX

Predictive Scoring

Real-time creative auditing against brand guidelines and WCAG 2.1 AA, so issues get caught at creation instead of in review.

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Featured work — to be added

The Brief AI

Featured work 3

Placeholder. Tell me which third piece of product work to feature here.

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Featured work — to be added

The Brief AI

Featured work 4

Placeholder. Tell me which fourth piece of product work to feature here.

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Plugins, tools and apps I designed and built myself, with vibe coding. The same systems thinking, pointed at the tooling.