Things I've designed, and built.
Two projects worth going deep on, plus product work and tools from along the way. The case studies are where the thinking lives.
Case studies
2 projectsThe deep dives. Problem, decisions, the tradeoffs underneath, and what shipped.
Ad Studio: a unified creative workspace
AI generation, professional editing and brand governance, all in one canvas. I took it from concept to beta with PM, engineering and QA.

The Brief Design System
The MUI-based system I built for Ad Studio, then scaled into the design language for the whole platform redesign. Three-layer tokens, a full component library, shipped to code in Storybook with engineering.
View case study →Featured work
The Brief AIProduct work I shipped at The Brief, shown lighter than a full case study.
Create Agent
On-brand, fully editable creative from a single prompt. Agentic generation that keeps the user in control.
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Predictive Scoring
Real-time creative auditing against brand guidelines and WCAG 2.1 AA, so issues get caught at creation instead of in review.
View →Featured work 3
Placeholder. Tell me which third piece of product work to feature here.
View →Featured work 4
Placeholder. Tell me which fourth piece of product work to feature here.
View →Lab
Things I've builtPlugins, tools and apps I designed and built myself, with vibe coding. The same systems thinking, pointed at the tooling.
Browse the Lab →