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Featured work / The Brief AI

Predictive Scoring

An AI engine that audits creative against brand guidelines and WCAG 2.1 AA as it’s being made, surfacing issues at creation, not in review. Shipped in Ad Studio.

Type
AI / UX · Accessibility
Role
Concept to delivery
Year
2025
Predictive Scoring across its states: scan loading, scored breakdown, accessibility and brand-alignment detail⤢ Click to zoom
Predictive Scoring across its states, from live scan to scored breakdown.
The flow
End-to-end Predictive Scoring flow through the Ad Studio editor, from scan to scored states across connected screens⤢ Click to zoom
The end-to-end flow in the editor. Click to zoom in and pan across it.
In Ad Studio
The Predict score control on a live creative in Ad Studio⤢ Zoom
Scoring a live creative in Ad Studio⤢ Zoom

Flags surface inline, grouped by severity, always paired with a fix.

Predictive Scoring active in Ad Studio, the default state once a scan completes
Predictive Scoring active in Ad Studio, the default state once a scan completes.
Scoring across creative variants⤢ Zoom
Scoring across creative variants⤢ Zoom
On a shared link
Predictive Scoring on a shared link, preview with login⤢ Click to zoom
Where the audit follows the work outside the editor.

Quality is cheapest when it's designed in, not reviewed in.

Looking for a senior who can own it?

I'm open to senior and lead product design roles. If that's the kind of person you're hiring, let's talk.

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iamtommyking@gmail.comlinkedin.com/in/kiralytamasRead my CV ↗