Experience
10+ years
Senior Product Designer /B2B SaaS & AdTech
I design AI-native products, and the systems that scale them.
10+ years taking B2B products from a rough idea to shipped, most recently agentic AI tools at The Brief AI. I design the workflows and build them too.
Open to senior and lead product design roles
Ownership
End-to-end
Works in
Product Pods
Also
Designs + builds
01
A decade, one trajectory
Paymo2015 — UI & Front-end
Bannersnack2017 — UI/UX → Lead
Creatopy2020 — Senior PD
The Brief AI→ 2026 — Senior PD
I grew with one product as it went from a simple banner tool to a full AI-native creative platform. My role grew with it. I started hands-on in UI and front-end, then led a design team, and eventually owned product design for the AI work.
Ad Studio — unified canvas, prompt bar visible
Flagship · The Brief AI
Ad Studio: a unified creative workspace
AI generation, professional editing and brand governance, all in one canvas. I took it from concept to beta with PM, engineering and QA.
35%↓ reduction in asset-production costs for users at beta.
View case study →
Systems · The Brief AI
The Brief Design System
The MUI-based system I built for Ad Studio, then scaled into the design language for the whole platform redesign. Three-layer tokens, a full component library, shipped to code in Storybook with engineering.
View case study →03
Featured work
Product work I shipped at The Brief, shown lighter than a full case study.
Create Agent — agentic generation flow
Create Agent
On-brand, fully editable creative from a single prompt. Agentic generation that keeps the user in control.
View →
Predictive Scoring
Real-time creative auditing against brand guidelines and WCAG 2.1 AA, so issues get caught at creation instead of in review.
View →04
What I bring to a team
I take vague problems all the way to shipped product, thinking in systems and lifting the quality bar between design and engineering as I go.
01
Systems thinking
I work at the level of structure, not just screens. Token architectures, component libraries and the logic that lets a product scale without sprawling. The design system behind it is the proof.
02
Ownership, built for a team
I own product areas end to end and ship them, working the way good teams do: inside a Product Pod with PM, engineering and QA, design and execution in step the whole way.
03
I build, not just spec
I prototype and ship working tools myself, so I can prove an agentic flow before engineering commits to it. Designs that are grounded in what's actually buildable, and far fewer dead ends.
05
Lab — things I've built
This is the build half of the story. I vibe-code plugins, tools and apps to take the risk out of design work and to prove ideas fast, the same instinct I bring to designing agentic workflows. A couple of them are tools for managing design systems themselves, the same systems thinking, pointed at the tooling.
Token Guard — audit & fix panel
Token Guard
Audits a Figma file against its design tokens and fixes the mismatches in place. Design-system compliance, handled automatically instead of by hand.
View →PRD Assistant — conversation that ends in a PRD file
PRD Assistant
A conversational AI app that interviews you about a product idea, then turns the conversation into a structured PRD file at the end. The blank page, solved by talking it through.
View →06
About
I started out where design meets code, as a hybrid UI designer and front-end developer. Then I spent the next decade growing with one product as it turned into an AI-native creative platform.
That path shaped how I work. I think in systems, I weigh what's actually buildable against the idea, and I do my best work when design and engineering are speaking the same language.
More about me →Looking for a senior who can own it?
I'm open to senior and lead product design roles. If that's the kind of person you're hiring, let's talk.