I design AI-native products, and the systems that scale them.
10+ years taking B2B products from a rough idea to shipped, most recently agentic AI tools at The Brief AI. I design the workflows and build them too.
Ad Studio: a unified ad-production platform
From two fragmented apps to one ad-production platform. I led the design from beta to v1 as the single responsible designer, and built the bottom-up design system underneath it.
The Brief Design System
The MUI-based system I built for Ad Studio, then scaled into the design language for the whole platform redesign. Three-layer tokens, a full component library, shipped to code in Storybook with engineering.
Product work I shipped at The Brief, shown lighter than a full case study.
Agentic AI Flows
Google Veo3 video generation brought across The Brief, with an agentic media-type flow across the AI chat, Ad Studio, and the Brand Kit.
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Predictive Scoring
An AI check that scores each ad size against brand rules and WCAG 2.1 AA, and explains what to fix.
View →What I bring to a team
Systems thinking
The Brief Design System began as a tailored MUI layer and became the design language for the whole platform redesign. It reached 95% component adoption across the product.
See The Brief Design System →Ownership, built for a team
I led Ad Studio from beta to v1 as its single responsible designer, inside a Product Pod with PM, engineering and QA. It cut asset-production time for users by 40%.
See the Ad Studio case study →Designs proven in working code
I prototype agentic flows as working tools before engineering commits to them. Six of those tools are in the Lab, from a Figma plugin that audits design tokens to an AI interviewer that writes the product brief.
See the Lab →“He has a rare combination of strong design taste, product thinking, and execution speed. Tamas does not just make things look good; he deeply understands the user, the product goal, and the business context behind every decision.”
This is the build half of the story. I prototype and build plugins, tools and apps to take the risk out of design work and to prove ideas fast, the same instinct I bring to designing agentic workflows. A couple of them are tools for managing design systems themselves, the same systems thinking, pointed at the tooling.
Token Guard
Audits a Figma file against its design tokens and fixes the mismatches in place. Design-system compliance, handled automatically instead of by hand.
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ClarifAI
A conversational AI tool that interviews you about a product idea, then turns the conversation into a structured brief, surfacing the open questions instead of hiding them. The blank page, solved by talking it through.
View →A decade, one trajectory
I grew with one product as it went from a simple banner tool to a full AI-native creative platform. My role grew with it. I started hands-on in UI and front-end, then led a design team, and eventually owned product design for the AI work.
About
I started out where design meets code, as a hybrid UI designer and front-end developer. Then I spent the next decade growing with one product as it turned into an AI-native creative platform.
That path shaped how I work. I think in systems, I weigh what's actually buildable against the idea, and I do my best work when design and engineering are speaking the same language.
More about me →Looking for a senior who can own it?
If that's the kind of person you're hiring, let's talk.